Task 1
- Should the "paparazzi" photograph celebrities without permission?
Well I think that if paparazzi had permission to photograph the famous ones they alredy would not be "paparazzi" because we know that the main characteristic of a papparazo is to catch the image of celebreties in compromising situations, for that reason the paparazzi always are going to try to photograph famous people without permission.
- Should celebrities be able to trademark their own faces?
In my personal opinion, it would be ridiculous that celebrities could trademark their own faces due to their work implies being in touch with their fans by magazines, T.V programmes etc.
- Should celebrities be protected from intrusion at private events?
Well in this case I thin famous people should be protected from intrusion at private events because before being a celebrity they are common persons and they have the rigth to decide if they want to announce their events or not.
- Do unauthorised photographs cause celebrities distress?
In my opinion it depens on the celebrety because there are famous people that always try to show a good image with their fans and an unauthorised photograph should affect their carrers and cause them distress, nevertheless there are celebrities that seek to be photographed in order to obtain more success, so an unauthorised photograph instead of cause them distress they obtain publicity.
- Did Hello! have a right to publish the images taken in secret?
Of couse not, I think it was like an strategy because Hello! had realized that Ok! had the exclusive of the wedding, so Ok! magazine decided to take the risk and pubished the photographs in order to obtain sales.
Task 2
I think the couple is exaggerating in what they ask in money because they are celebrities and their lifes are published day by day, neverthless what i believe pertinet is that the rival magazine ( Hello!) pays for the disappointing sales of Ok! it could be approximately $2m
Write it up ( short report)
Catherine´s wedding
Some time ago was announced the wedding between Catherine Zeta-Jones and Michael Douglas, the golden couple sold their wedding to an important magazine ( OK!), the problem was that the rival magazine Hello! published some pothographs about the wedding.
This brought a series of problems and sues that took place from the photos published by Hello! and it show us that the competition in a marketplace could be very uncomfortable bacause in this case Hello! had to pay a huge quantity of money for demanding dammages , obviously Hello! prefered to take the risk instead of lose sales, but as you can see it was a bad decision.
Finally I think hat is better to innovate, and show new and interesting things to the target instead of copy or burgle the ideas from the others.
