
well, this article is very interesting because it is about the changes in the technology that will allow replacing barcodes! It means that will be a kind of special micro chips or better known as smart tags that will contain information related to products, but in addition those smart tags will be able to prevent theft and the costs will be reduced; furthermore it is believed that the sales are going to increase, which is a very interesting point and a very important innovation for brands.
In fact, Gillete is piloting this project which pretends to be a wonderful innovation, because it invloves not only product information, reduce check outs, reduce theft but also, increase sales and tracking products, so as you can see those smart tags will change the way products are moving nowadays.
Unfortunately there is a problem that is facing this project and it is that consumers might reject smart tags becasuse they seem too invasive of their privacy, neverthless people in charge in this project is working on a privacy policy in order to avoid the disagree of consumers.