DILEMMA AND DECISION UNIT 15

Talking about Zephgen Wind Power.

1. This project claims to use wind power as a energy source.


2. The main features of the project are using improved technology and saved money.


3. Both public and private sectors can be benefit with this project as a good oportunity of investment.


4. The prize would be use to improve the project and also to find out new uses as well as research.

I think this project is an execellent alternative to invest because you not only are going to get monetary benefits but also you have the opprtunity to help environmet.

EXERCISE UNIT 15

They should have researched the technology more thoroughly
They shouldn’t have spent money developing their own systems
They may have known the system was going to be too expensive
They could have stopped the project before it was too late
They could have designed lighter handsets
They should have charged less for calls
They may have conducted a more successful marketing campaign
They shouldn´t have wasted so much time and energy
They may have miscalculated the size of the potential market

EXERCISES UNIT 15

• READING:

He is the only member of his family to work for the company. (FALSE)

The company has always been owned by the Alessi family. ( TRUE )

He wants his firm to design only hosehold objects. (FALSE)

He designed the famous Bird Kettle. (FALSE)

All his designers are company employees. (FALSE)

He doesn´t mind talking about products that have failed. (TRUE)

He supervises the planning of new products. ( TRUE)

More than half of his new products fail (FALSE)

• Put the following words and phases into five groups of synonyms.

Adapt, alter, change, modify.

Failures, disaster, fiasco, flop.

Devise, dream up, think up, invent, come up with.

Boundary, frontier, brink, edge.

Achievement, accomplisment, advance, success.

• The process of developing new products can be divided into different phases. Put the different phases in the correct order.

1. Imagining


2. development


3. business analysis


4. manifacturing


5. launch

VOCABULARY OF UNIT 15

giant-gigante

godfather-padrino

revel-tertulia

failures-fracasos

reins-rienda

flops-fracasos

alter-cambio

devise-invento

boundary-limite

brink-limite

edge-borde

ventures-empresas

funds-fondos

outline-entorno

untapped-sin explotar

affshore- a cierta distancia de la costa

SUMMARY OF UNIT 15

Unit 15 entitled " innovation" has as main purpose that we realised how much important is to innovate or make original things in order to success in the modern world, also is important to mention that technology is a crucial factor to achieve that we want.

Innovating is a great alternative to success because if you create a good product or service totally new in the market you are going to get a lot of benefits, mainly because you are not going to have competitors.

For that reason nowadays, ventures are focus their attention on creative people who can improve their existent products or people able to create new products that become a profitable business and at the same time ventures can point out in satisfying consumer´s needs.

In grammar, unit 15 show us the importance of past modals ( past modals are formed with: modal verb+have+past participle). Past modals have different uses:

• Talk about alternative possibilitiesin the past.



• Give advice after events have happened.



• Talk about likelihood in the past.