- READING:
He is the only member of his family to work for the company. (FALSE)
The company has always been owned by the Alessi family. ( TRUE )
He wants his firm to design only hosehold objects. (FALSE)
He designed the famous Bird Kettle. (FALSE)
All his designers are company employees. (FALSE)
He doesn´t mind talking about products that have failed. (TRUE)
He supervises the planning of new products. ( TRUE)
More than half of his new products fail (FALSE)
- Put the following words and phases into five groups of synonyms.
Adapt, alter, change, modify.
Failures, disaster, fiasco, flop.
Devise, dream up, think up, invent, come up with.
Boundary, frontier, brink, edge.
Achievement, accomplisment, advance, success.
- The process of developing new products can be divided into different phases. Put the different phases in the correct order.
- Imagining
- development
- business analysis
- manifacturing
- launch
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